Women Taking the Reins of their Finances

March is Women’s History Month, and Southwestern Investment Group is celebrating the social, economic, cultural, and political achievements of women around the world. We are taking this time to recognize that each day, more women are becoming the hands-on decision makers with their finances.

While traditionally men have been associated with making household financial decisions, that’s no longer the norm. Studies show that 70% of millennial women make the financial decisions in their families, according to a 2020 report from Boston Consulting Group.

What Type of Financial Decisions?

“Financial decisions” is a general term, so what exactly are the specifics? This no longer means buying groceries or paying bills; it now means women are deeply involved in the most important financial planning and investment decisions of their households. And, it seems women investors are often outperforming their male counterparts.

A 2018 study of 2,800 men and women by the Warwick Business School found that women’s overall investment returns were nearly 2% higher than those realized by men. Some reasons why include:

  • Risk Averse: Research has proven that women take less risk than their male counterparts.
  • Planners Attitude: Women have a higher tendency to plan their financial goals in line with specific life moments.

Getting started

The reasons women are successful investors sync naturally with how we think about every one of our clients, whether they are men, women, or multi-generational families. We find success comes from having a plan, investing prudently, having patience, and focusing on long term outcomes.

Southwestern Investment Group is ready to help you focus on your goals and start your successful financial journey. In a recent blog post, we outlined four simple ways to learn the basics of investing. This includes understanding investment terms, making sure you have the appropriate resources and advisors, grasping the basics of investing, and determining your financial goals.

Southwestern Investment Group can provide resources and guidance and answer any questions you may have to help you on the road to becoming financially savvy. Our knowledgeable advisors can help you stay on top of your financial situation and develop a plan to achieve your goals. Contact us today to schedule a meeting!

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