The Lessons We Learned in 2020 and Looking Ahead to 2021

Southwestern Investment Group has had a fantastic year helping our clients move closer to meeting their financial goals. Even during such a challenging health and financial crisis, our advisors kept their sights set on our clients dreams, finding new and sensible ways to help keep them on track for financial success. 

As we head into 2021, we’re preparing for another great year. We’re working hard to help our clients go further than they ever thought possible. You might wonder what these goals look like for Southwestern Investment Group advisors. We’ve gathered a few of our lessons learned, top achievements, and goals for client success to share with you. In this article, you’ll hear our advisors’ insight into what such an unusual year meant for 2020, and what it means for our clients as we look ahead to the future. 

What We Learned in 2020

It is essential to remove emotions from your financial strategy.  

If we could have somehow known that the pandemic was coming, and shared that information with our clients, it would have caused panic. It’s likely that they would say, “I’ll sit out for 2020 and reconsider for 2021.” However, knowing what we know in mid-December of 2020—as the markets are up for the year—we know that would have been a big mistake. 

Though headlines and times of crisis can send us into feelings of desperation and panic, these events usually do not determine the future of the market—no matter how bad things may seem. Overall, the market did well this year in spite of the COVID-19 pandemic and the uncertain presidential election. We can look to this historic example as yet another reminder that sensible, steady financial strategies can be one of the best ways to provide potential long-term growth.  

It is important to be proactive and stick to our principles. 

As this year has shown us, we must already have a plan to navigate difficult times that are sure to come—both in the markets and in life. Southwestern Investment Group has always focused on long-term investing principles that we believe will work over time. By planning proactively, rather than waiting for an event to happen, we can more effectively prepare our clients for what’s to come, even if we don’t quite believe what that is yet. 

Communication is key in times of uncertainty. 

2020 was one of the most important years for us to be in close contact with our clients. We must always be there to support them, helping them to achieve their long-term goals. However, during times of uncertainty, it’s even more essential that we serve as a source of guidance and reassurance for our clients. This mindset provided our clients with the financial confidence they needed to move forward with their planned strategies. 

Our Biggest Achievements of 2020

As always, we focused all of our energy on taking care of our clients.

Our most valuable accomplishment in 2020 has been serving our clients. At the end of the day, we know if we put all of our energy into supporting the people we serve, everything else will likely take care of itself. So, we really strive to keep it simple and create an environment that allows for a lot of interaction and understanding. This year created many more opportunities for video conference meetings and market perspective updates. We did whatever we could to make sure that all our clients felt well-cared-for and well-informed.

Goals We Have for Our Clients in 2021

To continue to serve clients diligently and with tremendous expertise. 

Our first goal is always to serve our clients. This year is no different. In 2021, we will continue to develop our teams to build our knowledge and enhance the client experience. It’s our first priority that we are able to guide our clients through comprehensive strategies that help them to work toward their highest financial potential. 

To support our advisory teams. 

As a company, our goal is to support our advisory teams. We want to take as much of the administrative tasks and distractions off of their plates. This way, our advisory teams can spend the majority of their time with their clients, helping to plan strategies for financial success. At the end of the day, if we take really good care of our employees and advisors, we know they will take great care of their clients.

The Expected Topics for 2021

Going into 2021, we expect that many of our clients will want to discuss charitable giving, retirement planning, and investing in a post-COVID-19 world during a Biden presidency. This year has given us a different perspective on our lives and our financials, so we expect to see that perspective reflected in our clients’ questions and concerns.

It is important to note, however, that we are not approaching our client meetings with a specific topic or agenda. The best possible topic in 2021, and any year, will be what is most important to each unique client situation. For some clients this is taxes, for others it may be charitable giving, for others it may be estate planning. As our clients move through different seasons of life there are different planning needs and topics that are going to shift their priorities. Although the market will change and tax laws will come and go, our job is to work closely with clients to have a timeless plan. 

Are you ready to align your finances with your long-term goals? Contact us today to schedule a consultation.

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